Landing Page Design that Converts – A Checklist for Founders

Your landing page is the first (and sometimes last) impression your startup makes. A well-designed page can win signups, while a confusing one can bounce potential customers in seconds.

Here’s a simple but effective checklist to make sure your landing page converts.

Clear Headline with Value Proposition

Your headline should instantly answer: What do you do and why should I care?

Example: “AI-powered health tracking for remote workers.”

Obvious Call to Action (CTA)

Make the CTA big, bold, and above the fold. Use action words like:

• Get Started

• Try Free

• Book a Demo

Benefits Over Features

Don’t just list tools. Explain how you solve real problems.
Instead of:

“24/7 tracking algorithms”
Say:
“Never miss a symptom. Get alerts before issues escalate.”

4. Visual Hierarchy and Whitespace

Break up your content. Use spacing, font size, and contrast to guide the eye. Simplicity wins.

5. Social Proof (Logos, Testimonials, Numbers)

Add:

• Logos of brands that use your product

• Short founder quotes

• Key metrics like “Used by 10,000+ teams worldwide”

6. Speed and Mobile Optimization

Your page should load in under 2 seconds and feel great on mobile.
Use tools like Google PageSpeed Insights to check.

Bonus: Use Scroll-Based Interactions

Light animation or transitions as users scroll can guide attention and create delight, just don’t overdo it.

Final Thoughts

At AffairWithDesign, we build landing pages that don’t just look clean, they convert better. Whether you're launching a new idea or reworking an old funnel, we can help.

Need help building a landing page that actually works?
Let’s talk →

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