The Founder’s Checklist: What to Look for in a Product Design Partner

Good design can lift your startup. Bad design can sink it. The difference often lies in who you choose to work with. Whether you’re hiring your first designer or switching from an agency, here’s a checklist that every founder should have before signing on.

1. Are You Working With a Senior Designer Directly?
This is non-negotiable. Juniors are great for tasks, but your startup needs someone who understands business, product, and growth. Someone who’s built stuff before. With AffairWithDesign, you get just that; no middlemen.

2. Do They Think in Terms of Product, Not Just UI?
You don’t need “cool looking screens.” You need design that increases activation, improves conversion, and reduces churn. Look for someone who asks why, not just what color.

3. Can They Handle Multiple Needs - Web, App, and Marketing?
You shouldn’t be juggling 3 different freelancers for your website, mobile app, and pitch deck. A great partner handles all your design touchpoints, under one roof.

4. Will They Slow You Down or Speed You Up?
Your designer should be your speed partner and not someone who waits for pixel-perfect specs or gives you endless back-and-forths. With the right designer, your roadmap becomes clearer and faster to ship.

Bonus Tip:
Ask yourself, “Can I trust this person to own design without me micromanaging it?”
If the answer is no, keep looking.

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